Leveraging Facebook & Google for Organic Growth from Chew on This - Digestable DTC Content

Chew on This - Digestable DTC Content

Chew on This

Episodes

Leveraging Facebook & Google for Organic Growth

49 minutes Posted Oct 8, 2024 at 7:00 pm.

Intro

Subscription strategy in DTC

Background in technology and advertising

Understanding customer needs through education and storytelling

Building a solid foundation in the first months of a business

Early engagement with influencers through affiliate programs

Authentic relationships with affiliates

Hard work and storytelling in marketing

Retaining subscription customers through education

Educating customers about product benefits and usage

Building good customer habits and engagement

Gamifying the learning experience

Earning badges, fostering community and brand affinity

Analyzing customer flows and AI for education and engagement

Maintaining customer retention and reducing churn

Deeper discounts for loyal customers

Quick engagement with VIP customers increases LTV

Direct communication with customers builds trust and loyalty

Technology integration for responsive marketing strategies

Retail integration to enhance customer experience

Final chews

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Show notes

💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history

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🔁 Recharge - The subscription management platform that powers the growth and retention strategies of more than 20000 brands. Learn How Recharge Can Help Automate Recurring Payments & Billing for Your Ecomm Business

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🌿 Cymbiotika - Cutting edge, pure products that improve energy levels, focus, physical stamina & overall health. Unlock your full potential today!

🔗 https://cymbiotika.com/

In this episode of Tomorrow Brand, Ash is joined by Sal Aziz and Jared Radtkey, CMO and CTO of Cymbiotika, a health and wellness brand that started as a DTC company in 2018 and has since grown into a multi-channel business, including retail and subscription services. The conversation highlights Cymbiotika's organic and paid marketing strategies, influencer marketing, and how they use technology to build a strong brand and retain customers.

🤝 Focus on Organic Growth: Cymbiotika focused on organic growth strategies like influencer marketing and podcast partnerships early on, building authentic relationships with influencers who genuinely care about the brand and its products.

📈 Data-Driven Approach to Tracking Success: Cymbiotika uses a multi-platform approach to track marketing success, and they also rely on customer surveys and interviews to gather valuable insights.

💎 Customer-Centric Retention Strategy: Cymbiotika built a robust subscription program, incentivizing customers to stay active through tiered pricing and a comprehensive rewards program, including challenges, badges, and a strong community aspect.

🤖 Leveraging AI to Personalize the Customer Experience: Cymbiotika utilizes AI to personalize product recommendations, better understand customer health goals, and improve customer service.

🚀 Future Focus on Retail and Data Integration: Cymbiotika is expanding into retail while continuing to invest in data and technology to create a seamless customer experience across all channels.

https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo

Ash Melwani - https://twitter.com/ashvinmelwani

Chew On This - https://twitter.com/chewonthisdtc

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