Show notes
💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history🔗 https://tmrwbrand.getrecharge.com/🔁 Recharge - The subscription management platform that powers the growth and retention strategies of more than 20000 brands. Learn How Recharge Can Help Automate Recurring Payments & Billing for Your Ecomm Business🔗 https://hubs.ly/Q02Hf0GN0🐶 Maev - Raw dog food for wellness🔗 https://www.meetmaev.com/This episode of Tomorrow Brand features Katie Spies, Founder and CEO of of Maev, and Michael Campi, SVP Marketing at Maev, who discuss their journey in building the successful direct-to-consumer pet food brand. They highlight the challenges of competing against established brands, the importance of customer feedback and loyalty, and the strategies they have implemented to build a unique and distinctive brand of tomorrow.🐶 Katie Spies started Maev after personally experiencing the difficulty of finding healthy and convenient food for her dog.💻 Maev leverages the power of digital channels to connect directly with customers and gain valuable feedback.🤝 Building a strong brand book to align the entire team around a shared vision and values is crucial.📈 Maev’s focus on delivering what they promise and providing exceptional customer service has driven high loyalty and referral rates.🧠 Michael Campi encourages brands to “add butter” – to be bold and unique in their approach to stand out in a crowded market.0:00 - Intro1:34 - Inspiration behind Maev4:33 - Low transparency and quality in processed pet food10:25 - Competing against larger brands in the pet food market12:12 - Direct consumer feedback to shape product development17:31 - Building customer loyalty through subscription models20:30 - Meeting consumer needs in a non-intimidating way23:08 - Retaining subscribers in a competitive market25:21 - Continuous improvement in business practices25:43 - Misconceptions about the company's mission and challenges faced27:01 - Sourcing high-quality, human-grade ingredients30:17 - Delivering on promises31:08 - Understanding customer needs and adapting to market changes39:14 - Customer service and community engagement for success45:12 - Be skeptical of conventional advice when building a business48:36 - Distinguishing the brand from competitors in the pet food industryFollow us:Ron Shah - https://x.com/obviceoKatie Spies - / katie-spies Michael Campi - / michaelcampi Recharge - https://x.com/RechargePayment
