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Chew on This
Aftersell CEO Reveals Secret to SKYROCKETING AOV with Upsells
46 minutes Posted Sep 5, 2024 at 7:00 pm.
Intro.
Combating challenges with iOS changes and improving acquisition strategies.​
Upselling and cross-selling to increase conversion rates and profitability.​
Aftersell offer testing to find winning offers for different customer segments.
Testing multiple variations of offers to maximize revenue.
Network offers and purchase upsells increase revenue per order.
Adding small cushions like purchase upsells boost the bottom line.​
Default discounts and post-purchase upsells enhance revenue per transaction.​
Offer complementary products with post-purchase upsells.
Cross-selling consumables.​
Positive product reviews increase customer's likelihood to buy more.
Long-form content on upsell pages.​
UDC method.​
Show relevant products on upsell pages based on customer behavior.​
Treating upsell pages like landing pages for customer education.
Tailoring upsells for new vs. returning customers.​
Long-form content and product education to drive customer purchases.​
Offering multiple tailored offers to cater to different customer segments.​
Network offers to create a closed-loop ecosystem for brand growth.
Final chew.
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46:52
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Show notes
💰 Aftersell - AfterSell's Shopify upsell app helps brands create a cart, checkout, & post purchase upsell experience to boost sales by 30%
🔗 https://www.aftersell.com/In this episode of Chew on This, powered by Aftersell, Ron and Ash are joined by Dhruv, co-founder and CEO of AfterSell. Aftersell is a Shopify app that helps brands increase their revenue through post-purchase upsells and cross-sells. Dhruv discusses the value of A/B testing post-purchase offers, common hesitations from brands, effective strategies for increasing average order value (AOV), and the UDC method.
💡 The power of AB testing: Don’t be complacent with your upsell strategy. Continuously test different offers to find the best combination for your specific audience.
💸 Network offers are not brand killers: Instead of fearing the impact on brand perception, consider network offers as a way to generate additional revenue and potentially reinvest in marketing.
📈 The quantity test is a game-changer: Offering multiple units of the same product at a discounted price can significantly boost AOV, even if the conversion rate slightly drops.
🤝 The UDC method offers a structured approach: By focusing on Upsell, Downsell, and Cross-sell, you create a strategic flow for presenting additional offers and maximizing customer value.
🚀 Experimentation is key: Constantly test and refine your post-purchase strategy, as it’s a dynamic area where new opportunities emerge frequently.
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