In this episode of Chew on This, Ron and Ash are joined again by the GOAT himself, Jimmy Kim of Sendlane, to discuss the changes in email privacy, deliverability, and SMS marketing in recent months. Jimmy explains why traditional metrics like open rates are no longer reliable due to the presence of bots and emphasizes the importance of deeper data analysis, segmentation, and focusing on customer intent. He also shares tactics for optimizing click-through rates, retargeting, and building unique customer funnels.📧 Open rates are dead. The presence of bots and other factors have made open rates unreliable, making it crucial to analyze click-through data to understand customer intent.📈 Click-through data is gold. Focus on the reasons behind clicks and use this data to create targeted follow-up messages and personalized funnels.⏳ Don’t wait to retarget. Instead of relying on browse abandonments, send targeted messages based on click-through data within hours to capitalize on immediate interest.🎯 Segment, segment, segment. Treat your audience as individual segments with unique needs and interests, rather than sending broad, generic emails.📨 Send more emails. Increase email frequency to drive engagement and encourage purchases, especially for prospects who haven’t yet made a purchase.​​​​​​​​​​​​​​​​​​​Sponsored by:📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.🔗 https://sendlane.com/chewonthisFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc