In this episode of Retention and Subscription Powered by Stay Ai, Ron and Gina are joined by Alex Beller, Co-Founder and President of Postscript, to discuss the dos and don’ts of communicating with subscribers via email and SMS, with a focus on the importance of segmentation and the power of AI. Gina and Alex share their insights and experiences on how to build effective retention strategies, optimize frequency, and measure success.📱 When it comes to list growth, SMS is more valuable than email due to its higher monetization potential.📈 While many brands are under-sending SMS messages, the right frequency depends on factors like the product category, marketing calendar, and brand voice.📊 LTV is becoming an increasingly important metric for retention strategies, as brands move towards an acquisition mindset.❌ Over-segmenting at the start can be a mistake, and brands should consider how to handle customers who buy multiple products at once.💡 Creative and engaging content, such as games, quizzes, and personalized interactions, can increase engagement and time spent on email and SMS.​​​🩷 Stay Ai - Supercharge growth with Stay Ai, the next gen subscription app for Shopify brands that are serious about growth and performance! Designed by and for marketers, built by world-class engineers and data scientists.🔗 https://stay.aiFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc