The term premium has shifted a lot over the years. In regards of whiskey, just a few short years ago, that term was defined as any bottle over $50. I think we can all agree that $50 seems to an entrypoint into the mid-tier these days. In this episode, Fred, Ryan and myself, we talk about what we believe to be premium with how the market and economic conditions can effect the prices of your bottles.
Show Notes:







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 Learn more about your ad choices. Visit megaphone.fm/adchoices

The term premium has shifted a lot over the years. In regards of whiskey, just a few short years ago, that term was defined as any bottle over $50. I think we can all agree that $50 seems to an entrypoint into the mid-tier these days. In this episode, Fred, Ryan and myself, we talk about what we believe to be premium with how the market and economic conditions can effect the prices of your bottles. 
Show Notes:<ul>
<li>00:00-The Evolution of Premium Whiskey</li>
<li>05:54-Defining Premium: Price, Age, and Quality</li>
<li>11:59-Market Dynamics: The Role of Distillers and Brands</li>
<li>17:45-Consumer Perception: What Makes Whiskey Premium?</li>
<li>24:05-The Impact of Packaging and Marketing on Premium Status</li>
<li>30:08-Future Trends in the Premium Whiskey Market</li>
<li>
<li>Support this podcast on <a href="https://patreon.com/bourbonpursuit">Patreon</a>
</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

-Defining Premium: Price, Age, and Quality

-Market Dynamics: The Role of Distillers and Brands

-Consumer Perception: What Makes Whiskey Premium?

-The Impact of Packaging and Marketing on Premium Status

-Future Trends in the Premium Whiskey Market

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The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.