It's This Week in Bourbon for August 23rd 2024. American whiskey is gaining market share in the US with the on-premise, New York signs into law direct to consumer shipping for spirits, and Old Forester announces birthday bourbon

Show Notes:

• UK gets $101.8 revenue boost this thanks to Taylor Swift’s The Eras Tour.
• CGA’s On Premise Measurement data has revealed that American whiskey is gaining market share
• government lawyers appealed the ruling that allowed at-home distilling
• New York opens up direct-to-consumer shipping
• Evan Williams Bourbon announced a new partnership with Learfield Media
• Beyoncé Knowles-Carter has joined forces with Moët Hennessy to create SirDavis
• Blood Oath Trilogy – Third Edition
• Redemption Sur Lee Straight Rye Whiskey
• Uncle Nearest Lost Chapter 1 - 777’
• Baker’s Bourbon 13YO
• Bardstown Origin High Wheat
• Penelope Valencia
• Raconteur Rye Brazen
• Old Forester Birthday Bourbon
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