Bloomberg Business of Sports
Bloomberg Business of Sports
Bloomberg
US Alpine Ski Team Chasing Records
14 minutes Posted Feb 6, 2023 at 4:38 pm.
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Show notes

Hosts Michael Barr and Scarlet Fu welcome Ron Kruszewski, chairman and CEO of Stifel Financial to the show to discuss his firm’s various sports interests, including a four-year sponsorship deal with the US Alpine Ski team. The team is led by Mikaela Shiffrin, who is chasing an all-time wins record. They talk about her chase and the state of sports sponsorships.

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