Bloomberg Business of Sports
Bloomberg Business of Sports
Bloomberg
Toto Wolff Likes to Get it Wrong
29 minutes Posted Nov 15, 2022 at 9:00 am.
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No sport is hotter than Formula 1 at the moment, and Toto Wolff over the past few years has separated himself, and his team, from the pack. The CEO, team principal and co-owner of the Mercedes-AMG Petronas F1 Team, which won a staggering eight straight team championships – a streak that abruptly ended this year. Wolff, who’s split his career between racing and investing, has written a playbook that inspired a Harvard Business School case study, and has his eye on getting Mercedes back to the podium – leveraging the team’s toughest stretch in a long time into lessons on resilience.

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