Bloomberg Business of Sports
Bloomberg Business of Sports
Bloomberg
Cheribundi Takes on Gatorade for Sports Drink Crown
17 minutes Posted Jun 15, 2022 at 11:12 am.
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Cheribundi is making a splash in the world of sports drinks. The cherry juice company has announced partnerships with several major sports leagues. It's promising properties that help athletes recover off the field. For more on the compamy's push into sports, Bloomberg's Scarlet Fu and Michael Barr speak with US Women's National Soccer team star Lindsey Horan and Rob Willey, who is an operating partner at Emil Capital Partners, the parent company of Cheribundi.

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