Thanks to SoFi for sponsoring this episode! Need funding? Shop and compare providers in minutes + get up to $2M—with no credit hit for exploring your options. Start here →  https://sofi.com/codie Join me as I sit down with Allison Ellsworth, the co-founder of Poppi, who built a billion-dollar soda company from scratch. Allison shares her incredible journey from working in oil and gas to landing a life-changing deal on Shark Tank. Discover her secrets to successful branding, attracting celebrity partnerships, and navigating a multi-billion dollar acquisition by Pepsi. We dive deep into the challenges she faced, the pivotal moments, and her invaluable advice for aspiring entrepreneurs. Don't miss her insights on how to pitch investors and build a thriving community around your brand. If you’ve ever wanted to launch a brand, today’s episode is for you.___________MORE FROM BIGDEAL🎥 YouTube: https://www.youtube.com/@podcastbigdeal📸 Instagram: https://www.instagram.com/bigdeal.podcast📽️ TikTok: https://www.tiktok.com/@big.deal.podMORE FROM CODIE SANCHEZ🎥 YouTube: https://www.youtube.com/@codiesanchezct📸 Instagram: https://www.instagram.com/codiesanchez📽️ TikTok: https://www.tiktok.com/@realcodiesanchezOTHER THINGS WE DO🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN🏠 Resibrands: https://resibrands.com/💰 CT Capital: https://contrarianthinking.biz/4eRyGOk🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8uLearn more about your ad choices. Visit megaphone.fm/adchoices