If you're looking to scale your business, join us here: http://bit.ly/3EWbrGoIn this episode, Codie discusses the critical role of pricing in business success. She emphasizes that pricing is not just about covering costs but is a powerful lever for growth and customer perception and provides actionable insights for business owners to enhance their strategies and increase profitability.MORE FROM BIGDEAL:🎥 Youtube: / @podcastbigdeal📸 Instagram: / bigdeal.podcast📽️ TikTok: / big.deal.podMORE FROM CODIE SANCHEZ:🎥 Youtube: / @codiesanchezct📸 Instagram: / codiesanchez📽️ TikTok: / realcodiesanchezOTHER THINGS WE DO:Free newsletter: https://contrarianthinking.biz/3XWLlZpBiz buying course: https://contrarianthinking.biz/3NhjGgNResibrands: https://resibrands.com/CT Capital: https://contrarianthinking.biz/4eRyGOkMain St Hold Co: https://contrarianthinking.biz/3YfGa8uLearn more about your ad choices. Visit megaphone.fm/adchoices