When you hear “Uber”, you think of a fast, convenient way to travel in your community. If you really think about it though, what Uber did was identify an opportunity to improve the lackluster “taxi” experience, and give people a better way to travel. Listen to Bedros Keuilian and Craig Ballantyne talk about how disrupting the market and finding ways to maximize a product or service is a chance for innovation. See the problem, and find a better way to do it!   Here’s what you’ll discover: