Not long after people started using it, others started hating it. They said only out-of-towners used it.

Reported by Vinnee Tong. Produced and edited by Paul Lancour, Olivia Allen-Price, Jessica Placzek, Paul Lancour, Vinnee Tong and Julia McEvoy. Theme music by Pat Mesiti-Miller.

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Why Do Some Hate the Nickname ‘Frisco’?

Bay Curious is a show about your questions – and the adventures you find when you go looking for the answers. Join host Olivia Allen-Price to explore all aspects of the San Francisco Bay Area – from the debate over "Frisco", to the dinosaurs that once roamed California, to the causes of homelessness. Whether you lived here your whole life, or just arrived, Bay Curious will deepen your understanding of this place you call home.