In Part 2, Ana Andjelic and Amy Odell break down Meghan Markle’s new brand As Ever, how The Row quietly built one of the most powerful luxury brands in fashion, and what's next for Chiara Ferragni after her acquittal. Part 2 is available to paid subscribers at backrow.net (which includes full newsletter access) or through Apple Podcasts or Spotify.Celebrity brands are everywhere—but what separates the ones that thrive from those that fail? Can fame alone turn a celebrity idea into a lucrative enterprise?In this episode of the Back Row Podcast, Amy Odell sits down with branding expert Ana Andjelic (former Chief Brand Officer of Esprit & Banana Republic, author, and the voice behind the newsletter The Sociology of Business) to break down the secret formula behind the most successful celebrity businesses.From Gwyneth Paltrow’s Goop to Selena Gomez’s Rare Beauty and Hailey Bieber’s billion-dollar sale of Rhode, they explore why fame alone isn’t enough, how authenticity clashes with marketing hype, and what it really takes to turn star-power into a lasting cultural phenomenon.CHAPTERSLinks & ResourcesBack Row NewsletterAmy Odell - InstagramAna Andjelic:InstagramThe Sociology of Business (Newsletter)The Business of Aspiration (Book)Hitmakers (Book)This episode was produced by Amy Odell and edited by Amy Odell and Jonathan Voytko.Learn more about your ad choices. Visit megaphone.fm/adchoices