Brown may be the new black — but brands are the new cults. Amy talks to CUNY professor, author, and ex-marketing executive Dr. Mara Einstein about how brands exploit cult-like marketing tactics to get us to buy, particularly during events like Black Friday. They discuss the real reason brands pushed Christmas shopping before Halloween (!) this year; how brands get us to buy in a world where we're increasingly disconnected from each other; why the "attention economy" is really the "anxiety economy"; and more.Chapters:Links & resources:• Amy Odell's Back Row newsletter — • Get Dr. Mara Einstein's book: ⁠Hoodwinked⁠ How Marketers Use the Same Tactics as Cults • Listen to Dr. Einstein's podcast, Hoodwinked in Apple: Or SpotifyCredits:Produced by Amy Odell. Edited by Amy Odell and Jonathan Voytko. #FashionPodcast #BackRow #fashion #blackfriday #shoppingLearn more about your ad choices. Visit megaphone.fm/adchoices