On today's episode of Architectette we feature Dr. Tami Hausman. Tami is the founder and president of Hausman LLC which is an agency that helps architecture and design professionals amplify their influence inside and outside of AEC industries. In addition to her role as president, she is a media specialist, expert communicator, art historian, and design aficionado. Her international roster of clients includes architects, engineers, construction firms, expeditors, interiors firms, real estate developers, project management firms, construction cost consultants, artists, and non-profit organizations.

We talk about:

- Transitioning from Semiotics-French to marketing for architecture firms

- Establishing her firm, winning her first clients, and learning how to run a business

- A special segment called 'Doctor in the Haus' where Tami advises on common AEC public relation questions including:

a. How do I network?

b. Does my firm really need to invest in PR?

c. How do I reach my target audience? What message do I share?

d. Do awards matter?

e. What publications have the most impact?

f. How to avoid being left out of marketing efforts by collaborators?

g. What is too much content?

h. Why does a firm need a marketing strategy?

- We end by talking about rising trends in the AEC industry and what Tami wishes AEC firms knew about communications and marketing

Links:

Hausman LLC Website: http://www.hausmanllc.com/

Connect with Hausman LLC on Instagram: https://www.instagram.com/HausmanLLC/ & LinkedIn: https://www.linkedin.com/company/hausman-llc/

Architectette Podcast Website: www.architectette.com

Connect with the pod on LinkedIn (https://www.linkedin.com/company/architectette/), Instagram (@architectette), and TikTok (@architectette)

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Music by AlexGrohl from Pixabay.