(Subscribers only from 28th Feb, free to play 7th March)

I have been wanting to get Brenton on the podcast for some time - I am a big fan of his YouTube channel “Effortless Swimming” and he pops up very regularly across social media showing off his coaching talents. He very nearly made Olympic trials as a swimmer - as an Australian, a huge achievement, where competition is more than fierce; and not that long ago swam the 20km of the famous Rottnest swim… He is a National Masters Record Holder and was Australian National Masters Coach of the Year in 2012. He is now a full time coach, running clinics, camps and a masters group, and his story is about staying in something you love, helping others achieve their goals; how difficult it is to heed your own advice as a coach, and building a brand and business around our sport. Brenton Ford!