Ben and David continue the cloud productivity saga with Google Docs. They examine the suite of acquisitions made by Google with a focus on Writely in 2006. They tackle:<ul><li>The nuts and bolts of the Upstartle (company behind Writely) acquisition, founded by Sam Schillace, Steve Newman and Claudia Carpenter.</li><li>SaaS offerings in cloud productivity today.</li><li>Was this a good idea for Google?</li><li>Google's future bets.</li><li>A new section: The Carve Out!</li></ul>Sponsors:<ul><li>WorkOS: <a href="https://bit.ly/workos25">https://bit.ly/workos25</a></li><li>Intapp: <a href="https://bit.ly/intappceleste">https://bit.ly/intappceleste</a></li><li>Sentry: <a href="https://bit.ly/acquiredsentry">https://bit.ly/acquiredsentry</a></li><li>Anthropic: <a href="https://bit.ly/acquiredclaude25">https://bit.ly/acquiredclaude25</a></li></ul> More Acquired!<ul><li><a href="https://www.acquired.fm/email">Get email updates</a> with hints on next episode and follow-ups from recent episodes</li><li><a href="http://acquired.fm/slack">Join the Slack</a></li><li><a href="https://pod.link/acquiredlp">Subscribe to ACQ2</a></li><li><a href="https://www.acquired.fm/store">Merch Store</a>!</li></ul>© Copyright 2015-2026 ACQ, LLC

Acquired Episode 10: Virgin America

Every company has a story.

Learn the playbooks that built the world’s greatest companies — and how you can apply them.