In this energetic episode, Charles sits down with Robin Thurston, CEO of Outside Interactive, Inc. to explore how technology, health, and human connection intersect in a world increasingly dominated by screens. Robin shares the vision behind building an integrated outdoor ecosystem designed to inspire people to step outside, reconnect with nature, and reclaim their physical and mental well-being. From the alarming statistics about screen time and its impact on mental health to the powerful simplicity of outdoor experiences, he breaks down why modern lifestyles are creating a disconnect from the natural world, and how intentional design can help reverse it. Together, they dive into leadership, innovation, and the mission-driven mindset required to build platforms that don't just inform audiences but activate real change. This isn't just a conversation about outdoor recreation. It's a blueprint for redefining wellness, technology, and human performance in an increasingly digital age. KEY TAKEAWAYS: -How Robin Thurston is reshaping the outdoor industry by combining media, technology, and wellness through Outside Interactive, Inc. -Why modern lifestyles dominated by screens are creating a growing disconnection from nature, and how intentional outdoor habits can reverse it -The science backed mental and physical benefits of simple outdoor activities, from walking to "touching grass" and reconnecting with the natural environment -How entrepreneurs can build mission-driven companies that prioritize human performance, health, and community impact alongside business growth -The future of technology, wearable devices, and digital ecosystems, and how leaders must balance innovation with human well-being Head over to provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: