Daniel Robbins interviews British fashion designer Georgie Crossley, founder of GeeGee Collection, on how she bootstrapped a handmade womenswear brand during COVID using Instagram promotions, friends as models, and relentless obsession with craft. Georgie explains why fast fashion pushed her toward traditional artisanship, how physical retail creates a deeper customer connection than e commerce, and why she has chosen slow growth over outside funding so she can protect quality, individuality, and control of the brand’s direction.