Daniel Robbins sits down with David Walsh, founder and CEO of Limelight, to break down the rise of B2B creator partnerships and why LinkedIn is becoming the highest leverage channel for founders and brands. David shares how building in public drove roughly 90 percent of Limelight’s revenue, why most creators price wrong because LinkedIn is still the wild west, and what brands actually want from creators right now. They also go deep on marketplace cold start, why top of funnel storytelling matters more than selling, and how Limelight aims to become the system of record for B2B creator programs.