In this episode of Founder’s Story, Daniel sits down with Bill Harper, known as the $2.8B Brand Builder, to unpack why brands win or disappear. Bill argues that story is not a nice to have, it is the entire mechanism of persuasion. From emotional relevance and pain avoidance to edutainment, category positioning, and why AI cannot replace strategy, this conversation is a masterclass in how modern brands earn attention and convert it into growth.