Daniel Robbins sits down with food industry icon and serial founder Julian Metcalfe to unpack what actually makes a successful founder. Drawing from the early days of Pret A Manger and the global expansion of itsu, Julian shares blunt, experience driven lessons about customer obsession, product detail, discipline, and why chasing status and luxury is a distraction. The conversation focuses on founder mindset, resilience, trust, and the personal cost of building great companies.