In this episode of Founder’s Story, we sit down with Devane, founder of Friends In Reality and a Business Insider Top TikTok Power Player, to unpack how the definition of “celebrity” has fundamentally changed. From managing Forbes Top Creators to building creator-led brands from the ground up, Devane explains why trust, community, and product authenticity now outperform fame alone—and how creators are quietly becoming the most powerful businesses on the internet.