Founder's Story
Founder's Story
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Side Hustle With a Heart: How One Founder Makes Giving Frictionless | Ep 289 with Stuart White Founder of We Are Our World
15 minutes Posted Dec 9, 2025 at 4:37 pm.
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Show notes
Daniel sits down with Stuart White, founder of We Are Our World (weareourworld.com), an e-commerce platform where every purchase automatically donates 5–10% to a Forbes Top 100 charity of the buyer’s choice—at no extra cost. Stuart shares the ocean-side moment in Hawaii that sparked the idea, why most people want to give but lack access, and how WOW turns ordinary shopping into measurable impact. He unpacks customer and brand reactions, cashback and referral mechanics, and his bigger vision to expand beyond fashion into electronics, home goods, and everyday essentials.