Jeff Abraham, CEO of Promescent, shares the origin story that began with his late friend and neighbor, urologist Dr Ronald Gilbert, who developed an over the counter treatment for PE. After Dr Gilbert was tragically murdered in a case of mistaken identity, Jeff took the company forward with a promise to honor his legacy and support his family. In this candid conversation we dive into the medical realities of PE, the myth making of porn, how clinical credibility beats ad spend, and the go to market decisions that took Promescent from one hero product to a full sexual wellness line on twenty thousand retail shelves.