In this episode of Founder’s Story, Daniel sits down with clinical psychologist Laura Elorza, whose work at Unconscious Moderation (UM) is reshaping how we understand drinking, habit formation, and the power of the unconscious mind. Laura reveals why ninety-five percent of our behaviors happen beneath the surface, why willpower fails, and how UM blends hypnotherapy, journaling, and movement to rewire long-standing patterns. She also shares how shame, trauma, and autopilot living keep people stuck—and how UM’s 90-day journey is helping thousands regain control, make conscious choices, and rewrite their internal story.